Troy Spring is the Founder and CEO of Dealer World, a full-service performance agency specializing in Digital, Social, and Traditional advertising for dealers. His 30+ years of automotive experience as a former general manager running four dealerships simultaneously allows him to provide helpful insights.
Troy’s agency, Dealer World is designed to connect all of your marketing efforts to produce effective conversations with your customers. His team of auto experts helps dealers ensure that what their customer sees and hears offline is what they see online, in the mailbox, and experience in your dealership.
For the past decade, Troy has been teaming with Tracy Myers, the current fourth-generation owner of Frank Myers Auto Maxx located in Winston-Salem, North Carolina. Troy and Tracy are a dynamic team whose MasterMind sessions held at automotive conferences attract many dealers and spark thought-provoking, dynamic conversations aimed at helping dealers excel.
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